Maximise your impact — without sacrificing your life. Fix low energy, sharpen your focus.
✓ simple & sustainable
✓ Built for BUSY professionals
Get your edge back.
Ready to get your edge back?
Together, we reconnect you with the version of you who knows what they’re playing for—confident, focused, energised, ready to make it happen, and enjoying the journey along the way.
That’s your Athlete Frequency.
Work with me
Maximise your impact
You’re ambitious, capable and have plenty you still want to achieve in your career.
But when you’re juggling different opportunities, responsibilities and priorities, it can be difficult to know where to focus.
You might be progressing — just not in the way you want. Or you know something needs to change, but you’re not quite sure what to do next. It’s not about having someone tell you what to do.
It’s about knowing what you want, sharpening your direction, and turning it into action.
All-day energy
You used to be sharp. Ideas came easily, decisions felt clear, and you could push through a demanding day without hitting a wall.
Now you’re running on coffee, powering through meetings on fumes — foggy, scattered, and by the time you get home, nothing is left for the family and things you actually enjoy.
It’s not age. It’s not weakness. It’s what happens when you’ve been running on empty for too long.
Imagine feeling sharp at work and still having plenty left in the tank when you get home.
Get back in shape
The weight crept up slowly.
Somewhere between long workdays, family commitments, travel, stress and life, things started to shift.
The clothes don’t fit quite the same.
The body doesn’t respond the way it used to.
And getting results takes more effort than it once did.
It’s not about chasing a six-pack.
It’s about looking in the mirror and liking what you see: defined, confident, and feeling like yourself again.
The highest achievers don’t do it alone
Hi, I’m Jorien (Yorin)
I guide high-achieving professionals, business leaders, surgeons, consultants, and engineers to maximise their impact without sacrificing their health and life.
My fascination with high performance started young — watching my father navigate the pressure of leading a healthcare company at 34.
The toll that level of responsibility takes on a person stayed with me. That curiosity only grew when I started competing at high-level Judo in the Netherlands.
Fifteen years in corporate consulting, management and interim roles later, the answer became Yorin the Day.
I help high-achieving professionals understand where to focus across their careers, productivity, recovery, nutrition and life enjoyment – and make it sustainable.
Because what’s the point of being successful if you don’t get to enjoy your life?
“When you focus on what matters, energy follows- and so does your impact “
Win with Yorin Results
❞
My life was hectic, and I was trying to balance too many things, and I was dissatisfied with all aspects of my life.
The dissatisfaction with career and family life, no time and lots of stress made me look for a better way.
You provide me with guidance and taught me skills to help me run a more efficient life, creating more time for my family and doing the things I enjoy.
Working with you has been amazing. I am able to analyse problems more clearly and develop solutions. I have more control over my life and have a clear path and goals to continue improving my work and my work-life balance.
Jorien is incredible in the way she looks at a problem and helps me to delve into it and work out a good solution. She has also helped me to work on areas of weakness so that I am more happy and in control in my work and more present when I am with my family.
F. Tudor
Orthopaedic Trauma Surgeon
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Jorien has a broad range of expertise and helps you restructure and improve just about any aspect of your life; work, family, difficult relationships, high-performance coaching and mental health.
She is brutally honest (Dutch heritage), well read and highly intelligent which allows her to make very refreshing insights into how you are approaching life.
I found her extremely helpful across many areas. It takes an open mind, humility and courage for high-achieving professionals to admit life isn’t going the way they’d like — but I’m very pleased I did. Don’t let things get too bad before you ask for help.
A. Porter
Clinical Senior Lecturer | Plastic Surgeon
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Jorien is an exceptional high-performance career consultant who has helped me refine and sharpen the direction of my career.
I started working with Jorien at a time when I was juggling clinical, entrepreneurial, and academic work. I was concerned that I was not progressing each aspect of my career as well as I would like, so sought an avenue to enhance my professional and personal development.
Jorien’s services helped me focus on the path forward and gain confidence in executing my short-, medium-, and long-term goals. She provided tailored solutions and worked collaboratively to devise an improved plan with concrete items that she helped me to action – like starting a new business.
I was pleasantly surprised by Jorien’s authenticity and how challenging and active the process was. Jorien was encouraging and motivating, without being didactic or overly instructive. She listened to me and worked with me to produce a tailored package for my needs.
Overall, Jorien’s services have been a game-changer for me – personally and professionally. I highly recommend Jorien to anyone looking for clarity and direction toward a more fulfilling life.
T. Lindsay
Orthopedic Surgeon / CMO